With a large and varied client base from Europe to Asia, Nelson English Centre needed to re-invent its image to better represent its position as one of the top English Language Schools. Starting with a brief and brand strategy process we worked closely with the management team to really understand what makes NEC tick and why it is so appealing to its overseas clients. This lead us, and the client, on a journey which has helped define English Language Centre and its strategy as a business going forward.
The result was a design that has four arrows to represent the key elements of the brand and the line ‘Study where kiwis love to live’. This new strong visual direction for the school combined with a new website and re-furbished building has already lead to a 100% take-up for the 2016/2017 season.