Acupuncture NZ

Acupuncture NZ is the longest established and largest democratic and professional body representing traditionally trained practitioners of acupuncture and Chinese herbal medicine in New Zealand.

We took them through a whole re-branding process including a new name. Previously know as NZRA – New Zealand Register of Acupuncturists (which shares its acronym with at least 14 other NZ organisations) we felt a new fresher simpler approach was needed. An elegantly re-drawn fern and needle in addition to a colour palette change has positioned Acupuncture NZ as the Primary acupuncture body in New Zealand.