Burkes Cycles

Located in Wellington, Burkes Cycles is one of New Zealand’s largest and oldest independent bicycle shops. Their existing e-commerce website was old, tired and not performing well.

UpShift were employed to help Burkes Cycles revitalise their online services.

UpShift created an online strategy and developed a new e-commerce website that delivered a 49.3% higher sale conversion rate in the first month.

We engaged Tama, Paul, Matt and the team at Upshift to address our primary concerns about our established website which was poor, had an unattractive design, ageing software and declining market share.

Before we started building the new website we conducted extensive market research amongst Burkes Cycles's customer base to help tailor the best solution.

We combined the market research with our decades of knowledge to plan a website architecture to house the 4,000+ products in the Burkes Cycles inventory.

The new website was built on the Shopify platform and features three tier navigation, advanced product filtering and a ‘Google style’ search suggestion dropdown.

Customer feedback has been excellent and the success of the new website has been reflected in substantially increased conversions and sales over the first month.

From planning, through to design and implementation we found the process painless & fulfilling. The net result is we now have a website that looks current, flash, is easy to use and is actually working as we had envisioned and hoped (we’ve had an almost 50% increase in conversions since the new site went live!).