Situated deep in the Wairoa Valley, just 45 minutes drive from central Nelson, ‘The Gorge’ is home to well over 70km of private hand-built mountain bike trails that run through a lush native and beech forest environment from a maximum elevation of 1200m. Think epic back country riding, mixed with bike park convenience.
The Gorge NZ is being leased to Nelson Mountain Bike Club so that its 3000+ members can enjoy this multi-million dollar facility. The project is run by volunteers and is recognised as one of the best places in the World to ride a mountain bike.
UpShift is passionate about helping Nelson's community organisations succeed, so we have taken on a range of communication support roles for The Gorge NZ including branding, website design and build, social media and marketing.